Art Director Graphic Designer

Mónica Varela

neural kids neural kids
Sükkiri animation

NEURAL KIDS IS THE CHILDREN’S DIVISION OF NEURAL, A MENTAL HEALTH BRAND WITH A STRONG PRESENCE ACROSS SPAIN — OPERATING 57 CENTERS IN 10 SPANISH REGIONS — DEDICATED TO EMOTIONAL WELL-BEING AND COGNITIVE DEVELOPMENT.

NEURAL KIDS IS THE CHILDREN’S DIVISION OF NEURAL, A MENTAL HEALTH BRAND WITH A STRONG PRESENCE ACROSS SPAIN — OPERATING 57 CENTERS IN 10 SPANISH REGIONS — DEDICATED TO EMOTIONAL WELL-BEING AND COGNITIVE DEVELOPMENT.

The project’s goal was to create a visual identity that felt both educational and approachable, balancing science with warmth and imagination.

From the naming and logo design to the illustration system, color palette, iconography, and digital presence, the entire brand universe was designed to communicate clarity, empathy, and playfulness.

The result is a cohesive identity that speaks to families, therapists, and educators through a tone that is inclusive, positive, and full of life.

I was responsible for the entire creative process — from conceptual direction to final execution — shaping a brand that helps children understand their emotions through design.

Neural KIDS spaces

The Neural Kids centers were conceived as calm, welcoming environments where therapy feels natural and play becomes part of growth.
Every space was designed to reflect the brand’s values: warmth, safety, and emotional connection.

Through the use of wood textures, soft lighting, and neutral tones, the interiors create a sense of balance and trust — inviting both children and families to explore, express, and feel at home.

brand applications brand applications

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© Mónica Varela

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