F1 Team Stake kick sauber
F1 Team Stake kick sauber
FOR THE 2024 HOLIDAY SEASON, THE STAKE KICK SAUBER FORMULA 1 TEAM WANTED TO CREATE AN EXCLUSIVE GIFT FOR SPONSORS AND KEY PARTNERS — A 1/3 SCALE REPLICA HELMET THAT CAPTURED BOTH PRECISION AND EMOTION.
FOR THE 2024 HOLIDAY SEASON, THE STAKE KICK SAUBER FORMULA 1 TEAM WANTED TO CREATE AN EXCLUSIVE GIFT FOR SPONSORS AND KEY PARTNERS — A 1/3 SCALE REPLICA HELMET THAT CAPTURED BOTH PRECISION AND EMOTION.
The creative direction revolved around the season’s claim — “Buckle Up” — reinterpreting it into the packaging experience itself. The box closure was designed as an authentic seatbelt mechanism, turning the unboxing into a symbolic pre-race ritual.
The visual language combines Sauber’s distinctive green accents with matte black finishes and clean, engineered geometry. Snowflake motifs add a subtle festive layer, contrasting with the precision-driven aesthetic of Formula 1.
More than a gift, it’s a collectible that captures the thrill of the track — wrapped in design, detail, and motion.
alternative proposal
alternative proposal
alternative proposal
buckel up
buckel up
buckel up
buckel up
buckel up
buckel up
buckel up
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