el mango mas mango
el mango mas mango
WHEN SEPTEMBER ARRIVES, WONDERFUL THINGS HAPPEN — AND ONE OF THEM IS FINDING TROPS MANGOS AT YOUR LOCAL SUPERMARKET. THROUGH THE SECRET OF THE MANGO, THE BRAND OPENS A PLAYFUL, ALMOST MAGICAL WORLD: A UNIVERSE WHERE PRECISION AND QUALITY MEET GOOD VIBES AND A SENSE OF WONDER.
WHEN SEPTEMBER ARRIVES, WONDERFUL THINGS HAPPEN — AND ONE OF THEM IS FINDING TROPS MANGOS AT YOUR LOCAL SUPERMARKET. THROUGH THE SECRET OF THE MANGO, THE BRAND OPENS A PLAYFUL, ALMOST MAGICAL WORLD: A UNIVERSE WHERE PRECISION AND QUALITY MEET GOOD VIBES AND A SENSE OF WONDER.
Building on the previous campaign El Mango Más Mango, this new phase continues to shape Trops’ visual and verbal identity — defining a tone that feels optimistic, bold, and unmistakably different from traditional agro-industry communication.
As part of the creative team, I led the art direction and photoshoot, translating the campaign’s visual concept into images and print materials that capture the fresh, optimistic essence of Trops.
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La LLuna - Art Direction Bronze
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