Art Director Graphic Designer

Mónica Varela

SUKIRI SUKIRI SUKIRI SUKIRI SUKIRI
Sükkiri animation

SÜKKIRI IS A BRANDING PROJECT FOR AN ECO-FRIENDLY DETERGENT AND WHITENER THAT CHALLENGES THE TRADITIONAL “GREEN AND LEAFY” CODES OF SUSTAINABILITY

SÜKKIRI IS A BRANDING PROJECT FOR AN ECO-FRIENDLY DETERGENT AND WHITENER THAT CHALLENGES THE TRADITIONAL “GREEN AND LEAFY” CODES OF SUSTAINABILITY

The brand identity embraces contrast and energy: bright pink and red tones, a clean and assertive typographic system, and a playful visual tone that conveys freshness and confidence.

Sükkiri speaks to a new generation of conscious consumers — people who care about the planet but also value aesthetics, attitude, and style.

The goal was to redefine how eco products communicate — shifting from a predictable, natural aesthetic to a bold, modern, and design-driven language.

merchandising merchandising merchandising merchandising merchandising

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© Mónica Varela

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