Art Director Graphic Designer

Mónica Varela

BALENCIAGA-PAMELA BAGL BALENCIAGA-PAMELABAG

THIS IS A PERSONAL CREATIVE EXERCISE: AN IMAGINARY EDITORIAL FOR BALENCIAGA, BUILT AROUND THE PAMELA BAG AS THE MAIN OBJECT

THIS IS A PERSONAL CREATIVE EXERCISE: AN IMAGINARY EDITORIAL FOR BALENCIAGA, BUILT AROUND THE PAMELA BAG AS THE MAIN OBJECT

The project explores attitude, gesture, and the visual weight of the product, developed without a briefing and driven purely by art direction and visual narrative.

It was my first time working with FLORA as a creative environment. Combining different generation tools (such as Nano Banana and Seedream4), followed by post-production and refinement in Photoshop to fine-tune rhythm, light, and detail.

➤ This is not an official project and is not affiliated with the brand. It is a speculative work focused on visual exploration and art direction.

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